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''The Morning Exchange'' was an American morning television program that aired on WEWS-TV (channel 5) in Cleveland, Ohio from 1972 to 1999. The program is widely regarded as one of the most successful local programs in the history of U.S. television. On a typical day in the 1970s, over two-thirds of all television sets in the Cleveland market were tuned to ''The Morning Exchange''. In 1975, ABC (of which WEWS is an affiliate) recognized the show's success and decided to adapt ''MX'' for a national audience – creating ''Good Morning America''.〔(WEWS history - Case Western Reserve University )〕 ==History== ''The Morning Exchange'' incorporated many elements that would be used in morning television programs of the present day. It was the first morning show to use a "living room" set and establish the now familiar concept of news and weather segments at the top and bottom of the hour. The remainder of the program time was used to discuss general interest/entertainment topics. In a 2006 interview, Ken Lowe, the CEO of Scripps-Howard Broadcasting said, "''The Morning Exchange'' was a huge risk that Don Perris took at the time. A lot of people thought that he was out of his mind when he suggested a morning show of that nature. Of course, we all know that (show's format ) went on to become (standard for all of today's network morning shows. )" Fred Griffith, the program's longtime host, talked about the groundbreaking format in another 2006 interview saying, "We talked about death, sexuality, dealing with career choices, how to establish long lasting relationships, we talked about all those kinds of things that are just routine now, but (the time ) we were pioneers." The show, originally called ''The Alan Douglas Morning Exchange'' and premiering on January 3, 1972, was created by Donald L. Perris and William F. Baker as an alternative to the solely news-based morning shows at the time.〔(MX anniversary - News Net 5.com )〕 Originally hosted by Alan Douglas, when the show debuted, a traditional news desk set was used. Don Webster served as the announcer and did some of the show's interviews and Joel Rose read the news.〔(WEWS 60th anniversary - News Net 5.com )〕 In March 1972, Don Webster briefly left WEWS and was replaced by Liz Richards, who became a co-host and the weather presenter. In July of that year, Douglas left the station and was replaced by Fred Griffith, who had been a member of the station's news department since 1966. The choice of Griffith as a co-host of the show was only meant to be temporary, but Griffith remained a co-host throughout the remainder of the program's history.〔(Liz Richards profile - Cleveland Seniors.com )〕 In August 1972, the program's producers decided to replace the news desk set with a set that resembled a suburban living room; Griffith, Richards, and Rose would instead recline on couches. Producers felt that this would make viewers feel more relaxed and comfortable. This idea seemed to work, as the format became more relaxed as the hosts developed chemistry on screen. As a result, many viewers felt that the on-air set was an extension of their own living room and that the personalities were a part of their families. ''MX'' quickly became extremely popular, with an average of 67% of television viewers tuning in each day. The format was so successful that ABC used ''The Morning Exchange'' as the pilot for its national morning program ''Good Morning America'', which replaced the struggling ''A.M. America'' in 1975.〔 The format quickly caught on and soon ''GMA'' beat NBC's ''Today'' in the ratings. Soon thereafter, both NBC and CBS adopted the format for their morning shows. On March 16, 1979 in an emotional episode, a tearful Richards left the show in order to care for her children. This followed years of her personal life and her volatile marriage to Cleveland disc jockey Gary Dee spilling over into the headlines on other news outlets.〔 She was replaced by Jan Jones. In 1983, Jones became a consultant for WEWS and left the show.〔(Jan Jones profile = Cleveland Women.com )〕 Joel Rose left WEWS-TV in 1984, to devote himself full-time to his talk show on radio station WJW (850 AM, now WKNR), and Randi Hall became the new co-host of the show for a year-and-a-half. Rose would return to the show in 1986 and remain until 1990. The news segment updates were now delivered by either Jenny Crimm or Lou Maglio. Unlike Rose, however, Crimm and Maglio simply read the news and were not co-hosts. In 1987, Lee Jordan became the new co-host, filling the void left by Hall's earlier departure.〔 From 1976 to 1982 and then again from 1988 until the show's end, Lynda Hirsch provided recaps and previews of soap operas. She developed such a reputation on the show that she was given her own nationally syndicated newspaper column. David Moss (now with WJW, channel 8) served as entertainment reporter from 1985 to 1993. In 1990, Jon Loufman (now with CBS affiliate WOIO, channel 19) joined the show and provided weather reports and a number of live shots. In 1993, both Maglio and Moss left the show for new positions at WJW-TV, while Loufman left for WKYC-TV (channel 3) (and later, WJW-TV). Loufman was replaced by Mark Johnson. Later in 1993, Lee Jordan moved from ''MX'' co-host to WEWS evening co-anchor (to replace the departing Wilma Smith) and was replaced by former WKYC anchor Connie Dieken. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「The Morning Exchange」の詳細全文を読む スポンサード リンク
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